Effective Facebook Tips for Hoteliers

Why should you invest time on Facebook? One reason is that search engines are taking account of interaction with social websites in their search algorithms. This means you could get higher search engine results and an edge over your competition, just by being social.

Here are ten tips on giving your business a winning presence on Facebook.

A Great Example of a Social Media Policy

Writing a social media policy is one of those tasks hotel managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here is a sample policy and a few things to consider when writing your policy. It’s written for a hotel but is applicable to all types of businesses.

Standing on the shoulders of Giants

The Internet is awfully big. There are nearly 250 million websites, 150 million blogs and about 1.8 billion users worldwide all searching for useful information on all of these sites.

There are about 247 billion emails sent - every day! Something like 1 million blog articles published every day. Millions of Tweets every hour, a gazillion apps downloaded etc etc etc. (NB these facts were found HERE).



The successful marketing of your hotel is of course totally dependent upon people finding your website. If they can't find your site amongst the millions of other websites how will you ever get enough bookings?