A whole new approach to tourism strategy!

"To achieve our objectives for the industry and capitalise on the potential of 2012, both the public and private sectors must work together to promote the tourism industry."

The above sentence came from the government's new Tourism Strategy which also talks about "a whole new approach to tourism".

Presumably because the sector has never been able to make the public and private sectors work together before then this is the reason for needing a whole new approach!

The Wisdom of Hotels!

At the recent PhoCusWright@ITB 2011 New Media Summit someone [not sure who - sorry!] said that information gathering on the web has moved from “wisdom of experts” to “wisdom of the crowd” to “wisdom of my friends.” This comment accurately reflects the fairly common acceptance of these three kinds of social wisdom, but is there no other wisdom we seek when making travel choices and are our choices confined to these 'experts', the 'crowd' and our 'friends'?

Successful Hotel Marketing - the TripAdvisor Effect!

If the Internet was a high street then the TripAdvisor shop would be about 10 times bigger than its nearest competitor. 

And this shop would be chock full of customers, all looking to book hotels and travel. For hotel marketeers TripAdvisor represents the biggest shop window that could be used to promote your business. Successful hotels need to ensure that their internet marketing strategy takes full advantage of the TripAdvisor effect. Here's why.