Tourism Businesses - How to survive in a recession!

Technically the UK is out of recession. If you work in tourism though, then you probably feel that this isn't true yet. Recession plus a new government hell bent on change has seen the effective dismantlement of the publicly funded tourism bodies that previously supported the sector. There is no money left for public sector subsidy of tourism! There won't be for a long time...

So where does that leave our tourism businesses? Where does that leave those tourism businesses who relied upon a strong public sector role in tourism and destination marketing? Who will market your destination if your local tourist board no longer has the funds to do so?

The answer...You!

Content Sharing - the future for Tourism Marketing

iVisitorGuide is an opportunity to bring about a step-change in the way destinations go about providing visitor information. The time has come to move toward a new distributed model of content sharing.

Making better use of visitor information and tourism product data in a far more effective and efficient way, will enable Regional Tourist Boards / Destination Management Organisations to fulfil the latent potential of of their content. In the past the power of your databases has been focused too narrowly on feeding a small number of large websites.