Can you afford to lose 66% of the consumers that visit your website?
Most tourism websites fail to provide the visitor information that consumers need to help them plan their trip. Research by Frommers Unlimited indicates that 66% of consumers find travel websites do not have enough information on Things to Do. Highlighted by Deloitte / Visit Britain as a national problem that affects the UK's international competitiveness, it clearly also affects how successful your business could be!
For Hotels in particular, as many as...
38% of consumers will avoid booking a hotel because the hotel website does not give them enough information about the destination!
[Forrester Research]
How much money is the industry losing because of this?