NEW iVisitor Guide Pilot for Visitor Attractions in Lancashire & the Wirral

Following on from the successful launch of iVisitor Guide in Cheshire the service is now being extended across the northwest and two new pilots have been approved in Lancashire and the Wirral. We specifically want to work with leading Visitor Attractions in these regions and are now inviting applications from suitable businesses to take part in the new programme.

A general invitation to take part will be announced on Twitter very shortly.

We want to work with those businesses who are already engaged in social media and understand the need to embrace new innovations, technology and services. 


Visitor Attractions in Cheshire that use the iVisitorGuide service include Tatton Park, Ness Botanic Gardens, Gawsworth Hall, Redhouse Farmshop and the Anson Engine Museum. The service is also used by the leading accommodation providers Chester Grosvenor & Spa, Grosvenor Pulford & Spa by Kasia, Harrop Fold Farm, Alderley Edge Hotel and Inglewood Manor amongst others.

If you'd like to view a presentation on some of the research and reasons why iVisitorGuide would be great for your visitor attraction please click on the presentation below. NB follow the option to view full screen and press autoplay.

iVisitor Guide - Visitor Attractions on Prezi

To find out if you can take advantage of the Pilot offer [no fees for 12 months] please contact Martyn Collins.

iVisitorGuide - a Local Solution to a National Problem

The importance of Tourism to the UK is exceptional; Deloitte's estimate that the wider worth of the visitor economy is £114bn, it attracts £20bn a year in foreign earnings, employs 8% of the workplace and represents at least the fifth largest sector of the economy*. Deloitte's report also identifies...

'future challenges facing the Visitor Economy and identifies key market failures.'

The UK's Visitor Economy is not only trying to flourish during a global economic recession - it is trying to do so despite the hugely negative impact of these market failures.

Two of the identified key market failures - Information Gaps [Asymmetries] and Free Rider Problem are presented as being difficult to resolve unless there is public sector intervention.

However the work we have been pioneering in Cheshire over the last 2 years proves that these Market Failures are simple to resolve with minimum public sector intervention.